Episodes

  • ROYAL ENFIELD
    Mar 14 2025

    What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

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    12 mins
  • PAYTM
    Mar 7 2025

    In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

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    8 mins
  • OYO
    Feb 17 2025

    In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

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    10 mins
  • SAMSUNG
    Feb 3 2025

    In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

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    8 mins
  • Adidas vs Puma
    Jan 10 2025

    In this episode of Brand Tales, we take you to the origins of the rivalry between two iconic shoe brands - Adidas and Puma, and brings out how the rivalry spans beyond just the 2 companies.

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    7 mins
  • Waah Taaj
    Jan 3 2025

    In this episode of Brand Tales, we bring forth the iconic Waah Taaj campaign of Brook Bond Taj Mahal Tea, and how the legendary late Ustaad Zaakir Hussain brought the perfect balance of class and mass, to bring a campaign we will remember for life.

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    8 mins
  • MDH MASAALE
    Dec 23 2024

    In this episode of Brand Tales, we take you to the journey of the iconic MDH Masaale, with an insight on what really worked for this brand that created an iconic jingle that has stood the test of times, and dwell into the journey of the man who created this brand out of nothing.

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    10 mins
  • CAFE COFFEE DAY - THE FALL
    Dec 16 2024

    In this episode of Brand Tales, we look back at the brand that made Coffee cool for Indians. The brand that brought the concept of Cyber Cafes. The Brand that epitomises the coffee culture. The brand that saw a rise, a fall, and rose from pheonix. In this first part, we take you to the rise of Cafe Coffee Day to becoming a major force, before it plummeted to a fall that took away a life of not just the owner, but the brand itself. Catch this exciting journey of the part 1 of CCD.

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    12 mins