In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!

Guest Information:

Guest Name: N. Chloé Nwangwu

Guest Business Name: NobiWorks

Guest Website: https://www.nobiworks.com/

Guest Instagram: @NobiWorks

Links Mentioned:

NobiWorks Resources mentioned

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week Lauren (Jen’s previous designer) is back to share about her decision to leave the boutique studio space in favor of the agency world! She talks about her job search, interview process, and differences between boutique and agency she’s been surprised by.

Guest Information:

Guest Name: Lauren Braier

Guest Business Name: Elby Creative

Guest Website: www.elbycreative.com

Guest Instagram: @elbycreative

Links Mentioned:

[Insert Links Here]

Inbox Question:

"[Question here?]” - [Name Here]

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

I was asked to guest on another podcast called the Design Unfiltered Podcast with Abbey McGrew. You can find a link to that pod below. In this episode we talk about being a new mom, maternity leave, and preparing for a big family change. Thank you Abbey for having me on as a guest!

Design Unfiltered Podcast

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

I’m so excited to share an episode of The Unapologetic Designer podcast I recorded with Kenzi Green from Kenzi Green Design and the Brief Collective! We chatted all things brand messaging (I just completed her brand new messaging and home page copy during one of my signature Copy Sprints!)—focusing specifically on mistakes we see designers making (and how to avoid them!

The Unapologetic Designer Podcast with Kenzi Green

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week I got to chat with a personal friend and past student of mine Madison Standke from Soulful Solution, a boutique brand and web design studio specifically for therapists. We chat all things relationship marketing—how to maximize your current client relationships, get more referrals, and partner with other service providers. We also had a great discussion about finding the balance between motherhood and business!

Guest Information:

Guest Name: Madison Standke

Guest Business Name: Soulful Solution

Guest Website: https://www.soulfulsolution.co/

Guest Instagram: @soulful.solution

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

This week I chat with Jenna Johnson from White and Salt - the original creator of the "design intensive." We discuss scheduling, hiring, team management, and of course talk all things design intensives - how to pitch them, how to sell them, and how to make them both profitable for your studio and valuable for your clients.

Guest Info:

Jenna Johnson

Website

Instagram

Design Intensive Master Training - Listeners can use code BETTERBRANDPOD at checkout for $200 off!

Inbox Question:

“As a brand designer, how do you find your inspiration when working on a major project with a short deadline”? - Nieves Arellano

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Another solo episode! Today, I talk about some of my business setbacks over the years and how each one taught me valuable lessons that helped both my business and me grow.

Past Episodes Mentioned:
Iterating on the One Concept Method
Spooooky Client Stories

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In this weeks episode I go over where our Industry was, is, and where I think it is going. I also share what I have done in my business to try to adapt to these changes in order to not fall behind.

Inbox Question:

“When do you know whether you should niche or not?” - Cristina Mojica

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design