What are today’s top marketers aligned on?

Across 15 episodes of B2B Content Strategist season 2, some key themes came up over and over.

In this final episode of the season, host Amy Woods talks with content strategist at Convince & Convert and a good friend of Content 10x Anna Hrach, about some of these pertinent topics. They discuss the general attitude towards AI, its positives and negatives, as well as the huge potential of B2B podcasting, outsourcing, doing more with less and lots more.

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• AI: what’s worrying marketers most
• The B2B content with the biggest potential
• Top tips for streamlining systems and processes

Important Links & Mentions

• Anna on LinkedIn https://www.linkedin.com/in/annahrach/
• Social Pros podcast https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
• B2B Content Strategist Season 2 https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.

So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?

Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also talks about the type of content that makes the fastest impact, the inspiration behind his Making Fun of Marketing podcast and how AI is fitting into his busy workflow in the most helpful ways. He also provides tips for utilizing in-house resources when budgets are tight and lots more, so let’s dive in….

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• Differences between content for enterprise and ecommerce
• Where to apply B2C tactics in B2B
• How to utilize in-house talent when budgets are tight

Important Links & Mentions

• Scott on LinkedIn https://www.linkedin.com/in/scottjlogan/
• Making Fun of Marketing Podcast https://podcasts.apple.com/us/podcast/making-fun-of-marketing/id1673785229
• Kronologic https://www.kronologic.com/
• Content 10x: https://www.content10x.com/

How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.

Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.

Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more.

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Find out about:

• The best content to outsource
• Why we are experiencing a ‘gray goo’ of content
• The importance of creating content holistically

Important Links & Mentions

• Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/
• OpenPhone https://www.openphone.com/
• AudiencePlus https://saas.audienceplus.com/
• Content 10x: https://www.content10x.com/