• AI's Remaking of the SEO Agency Model

  • Apr 21 2025
  • Length: 10 mins
  • Podcast

AI's Remaking of the SEO Agency Model

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  • Summary

  • An article from Search Engine Land predicts a significant shift in the SEO industry due to advancing AI platforms. These AI tools can automate technical SEO tasks, offer data-driven insights, and potentially provide services at a much lower cost than traditional agencies. The author argues this will challenge the existing agency model, possibly leading to consolidation and the rise of fewer, larger, and more efficient agencies. Success for future agencies will likely depend on strong branding, efficient operations, and the ability to integrate AI with human expertise to offer value beyond automated platforms. Ultimately, the SEO market is expected to grow with lower entry barriers, but revenue distribution will change as AI captures a larger share of the mid-market.
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