Why Women Buy cover art

Why Women Buy

How to Sell to the World’s Largest Market

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Why Women Buy

By: Dawn Jones, Sherry Prindle - contributor
Narrated by: Dawn Jones
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About this listen

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone.

Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

  • Through scientific research, learn how women differ from men in the buying process
  • Overcome the fear of sales
  • Learn to operate with integrity
  • Learn to ask great questions
  • Integrate four communication styles
  • Learn to sell to seven personality types
  • Master the four stages of competency

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

©2016 Made for Success, Inc. (P)2017 Blackstone Audio, Inc. Consumer Behavior & Market Research Marketing Marketing & Sales Sales & Selling Inspiring Business

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Most relevant  
This is one of the better sales books available, yes spme.of the points made are dated but overall the message is very clearm in fact, I woild go as far to say that this book should be stripped back of its gender bias and be considered as a universal blueprint to selling

Very Good Points

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the content was good but lots of tired gender stereotypes. I'm male but better fit her female stereotype, and most of my girlfriends have been like her male examples.

another gendered book but useful for men as well

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There are some good points and the book gives me some good points about how to sell to women. Basically, be reassuring, make sure they feel respected, let them ask lots of questions. The sale relationship is almost more important than the product.
The Narrator is American and tries too hard - all the time smiling while talking. I found the audiobook hard to listen to. The book isn't very long and was free in the Plus catalogue.

It's alright, some good points

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