
Vender sin vender
Estrategias para negociar con sentido humano
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Narrated by:
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Hector Bonilla
About this listen
Es reconocido como uno de los agentes de seguros más profesionales de México, y divide su tiempo entre la atención a sus clientes y las conferencias que dicta tanto en nuestro país como en Estados Unidos.
¿Cuál es la clave de su éxito? Como él mismo explica en este audiolibro: Entender que su trabajo no es vender, sino lograr que le compren. Se trata de una perspectiva innovadora, y no pocas veces polémica, en la que una estrategia de negociación es el resultado de mezclar dosis similares de planeación, persistencia y unos valores humanos que pocas veces se asocian con las transacciones de compra-venta, como la humildad, la dignidad y la empatía.
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