Listen free for 30 days
Listen with offer
-
The Customer Mission
- Why It’s Time to Cut the $*&% and Get Back to the Business of Understanding Customers
- Narrated by: Andrea Olson
- Length: 2 hrs and 34 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
The Customer Mission
Buy Now for £6.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
Every business school, venture school, and entrepreneurial program drives home the message of “increasing sales”. There’s no question that cash flow, cost reductions, capital injections, and a myriad of other mechanisms play a part in organizational growth. When taking the mind-set of “we need more sales”, it centers on the premise that what you currently offer is your only source of profit and that simply more of the same will generate the returns sought. The customer isn’t part of the equation. This audiobook examines the concept of redefining the customer and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.