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The Birth of a Brand
- Narrated by: Brian Smith
- Length: 7 hrs and 12 mins
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The Birth of a Brand
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Summary
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters.
Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity.
For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.
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What listeners say about The Birth of a Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nezuko
- 05-08-20
A Lifetime Favourite Book
If you are a new entrepreneur with passion, heart and soul for your vision and dream, then if I may, I consider this required listening/reading for you.
I have spent quite a bit on Audible buying books on business and entrepreneurship and I listen to them daily. With this book however, I couldn't press stop. I went on an emotional, mental and spiritual journey with Brian as he read his story. I felt like he was my mentor and my friend as he revealed his experiences in his unique heartfelt yet witty way.
How often do you finish a book and immediately go back to page one so that you can start over again? Exactly! This book has me back on page one. I will learn more with each read.
I leave this review with gratitude and appreciation to Brian Smith for showing me what it means to be a true entrepreneur. I will always remember his words, 'you can't give birth to an adult!'. I aspire to be an entrepreneur like Brian. I am forever changed after experiencing this book and therefore has the future of my own brand.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Barry Sweeney
- 27-12-20
Boring & uninspiring
Not much of business story really, more a long winded diary of how Brian mismanaged and lost control of billion dollar company over 20 years. You wont learn anything from listening to it.
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