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SaaS Marketing Playbook 2021

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More Demos, Trials & Buyers

By: Dekker Fraser
Narrated by: Hank Hart
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About this listen

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly?

This book teaches you....

  • The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021
  • The most cost-effective way to acquire new customers
  • How I acquired users for less than 10 cents each
  • Specific examples of SaaS marketing that have worked for me and others
  • How to build your SaaS marketing funnel
  • SaaS lead nurturing strategies and tactics
  • How to fix problems like poor MQL-to-SQL conversion rates
  • How my product got 15 million views
  • Specific tactics that worked for me in generating cost-effective sales meetings
  • How to approach lead generation and demand generation in 2021

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

©2020 Dekker Fraser (P)2023 Dekker Fraser Advertising Marketing Marketing & Sales

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Seems like the voice over recording of this book hasn’t been edited. A few minutes in the guy takes long pauses, repeats parts he has already read and it’s a struggle to keep up.
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