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Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

By: Nick Kolenda
Narrated by: Mike Norgaard
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About this listen

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Consumer Behavior & Market Research Marketing Marketing & Sales Consumer Psychology

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All stars
Most relevant  
This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

Brilliant - made me smile :)

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i enjoyed listening to this book. Lots of useful principles and some practicable lessons for challenges in life.

Great content, useful, insightful and fun

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Great principles and very educational. I took lots of notes that will 100% help with future persuasion 😀

Great book

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I found the content of this book to be very interesting, insightful and potentially extremely useful

Very interesting

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Excellent book , I really enjoyed it from start to finish and has lots of food for thought

Very interesting

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informational and to the point with many day to day examples. although I knew many principles this book still managed to teach a few new ones, and remind me of old ones I have forgotten.
the only unfortunate thing here was that the author keeps using "and so" instead of just so and it drove me nuts for half of the book and now Im talking like this as well.

dear author/ narrator, if you're reading this please stop using and so 😁

informational and to the point

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I like the way the book is written as it is easy to understand and follow. I especially liked real live examples based on the psychological background.

Interesting and easy to follow audiobook

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Excellent book, very easy to keep up with and everything is explained really well!

Great book

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All of the techniques listed throughout the book are incredibly simple to follow and apply to almost every situation or outcome that you desire. It’s great for influencing the correct audience if you’re a sales person and it’s great for influencing friends and family. I would definitely recommend to anyone that’s looking to persuade potential customers or friends and family including their children. :)

Very memorable and useful techniques

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This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

Thoroughly enjoyable

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