Summary
The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift. Marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo.
Drawing on insights from global marketing experts, the audiobook centers around Omnichannel Hexagon - a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience, without sacrificing profitability.
The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Listeners will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
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