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Inside the Business of Graphic Design

60 Leaders Share Their Secrets of Success

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Inside the Business of Graphic Design

By: Catharine Fishel
Narrated by: Martin Moran
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About this listen

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

©2003 Catharine Fishel (P)2012 Audible, Inc. Art Business Management Art Business Graphic Design Business

Editor reviews

Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.
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In modern day design, not everything in this audio book is as useful as it first appears. This is no fault to the book, the industry has changed with the times and there is a HUGE focus on the print side to design business. With the title being as it is, it pretty much does what it says. It shares the stories of these 60 companies, but their stories aren't as helpful as they may first appear. It comes across more as a 'boast' fest in my opinion which is disappointing and realistically a bit blown out of proportion. The speaker sounds very robotic, I prefer listening to an audio book with a speaker whose voice flows with the information and adds personality to it, rather than speaking robotically from a script.

As much as I am criticising, the book is an interesting from a historical referential outlook to what and how design businesses have struggled in the face of adversity and has given me some interesting names to research further to study and analyse their design skills. If only for that aspect, the book is worth listening to for that, but don't expect much more than this.

Interesting from a historical referential outlook.

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