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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
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Ca$hvertising
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Summary
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
- How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
- Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
- Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
- How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
- How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
- The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
- How to install persuasive images in people's brains - learn how to direct how people think about your products and services
- Why people really buy your product or service - sorry, but it's not what you think
- How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
- Long vs. short copy: Which is really best for response? Don't believe the lies!
- How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
- How to turn ordinary words into copy that motivates, influences, persuades
- How to cause people to mentally demonstrate your products...before they buy
- How emotional words melt sales resistance like a red-hot knife through butter
- And much more
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What listeners say about Ca$hvertising
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Midnight Chance
- 01-03-20
excellent tips
I read this book years ago but I much prefer the audio version because it's so easy to listen to and filled with enthusiasm. it's an excellent book, full of tips and good advice.
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- Amazon Customer
- 10-12-22
The best book and narration
I love this audiobook so much that I also bought the physical book, and I’ve listened to this 2x in 2 weeks! Full of practical tips that’s backed up by an explanation or research. Highly recommended to anyone who wants to be better at promoting products or services. Brilliantly narrated, as well. The best narrator choice for this topic!
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- tallrider
- 29-10-19
Evidence based tips for advertising
This book is jam packed with evidence based material about advertising. I’m going to have to listen to it at least one more time. The style can be a little irritating, but put up with that, the real content is worth it.
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Overall5 out of 5 stars
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- Martin Odigwe
- 25-05-22
Beautiful
Loved it... Enjoyed reading the book... I can recommend it to anyone I know
But....
Can you increase the speaker's volume, it's not loud
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- Anonymous User
- 04-05-21
love it
good vibes
good copy
good shit all the way
must read if you wanna be a copywriting pro
if you don't, go away.
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- Bryan
- 20-01-23
Your copywriting bible
This audiobook is full of great tools that can push you above the average copywriter or any advertising agent. Definitely will listen to it again.
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- RKAY
- 03-12-22
Amazing
This book was truly amazing and really helped me understand copywriting & advertising much more in-depth.
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- Hassan Mushaid
- 28-08-18
amazing insights and research
great strategies with research and examples to back up everything.
will listen again over the years
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- MR D Shukla
- 02-05-22
jam packed with information
this book is taking me literally months to get through because of the density of the information that covers. this could probably benefit from being 22 even three books the information is so valuable. that's perhaps the only let down overall but the book is absolutely incredible and it reads much more like a handbook that should be taught in every sales training and marketing training course out there
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