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Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry

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Behind the Cloud

By: Marc Benioff, Carlye Adler
Narrated by: Ax Norman
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About this listen

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc. E-Commerce Management Management & Leadership Marketing Marketing & Sales Business Software

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All stars
Most relevant  
Good pace of information, well structured and easy to follow for any start up or 1st years business.

Great lessons and insight every start up
Can learn and relate too.

Knew I should have saved $6m before
starting our journey!!

Essential listening for any (SaaS) CEO

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Amazing inspirational read. hearing Marc's passion and drive to succeed & also make the world a better place is truly heart warming

Amazing inspirational read

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Marc Benioff is on of the greatest entrepreneurs in last 30 years and main force behind Salesforce success. You can get lots of insights how he grew the company.

Very good book

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The stories, particularly the origins, of Salesforce is interesting but mostly a self congratulatory pitch

More of a Product pitch than a book

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