Becoming THE Expert cover art

Becoming THE Expert

Enhancing Your Business Reputation Through Thought Leadership Marketing

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Becoming THE Expert

By: John W. Hayes
Narrated by: Norman Gilligan
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About this listen

Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of them?

Becoming THE Expert explains how business owners, entrepreneurs, marketers, and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads, and ultimately drive sales through the sharing of their detailed knowledge and insight.

Written in plain English and using real-world examples, the book explains how to find your voice and then plan, create, and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities, and social media.

This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.

©2012 Harriman House (P)2014 Prospero Media Business Development & Entrepreneurship Entrepreneurship Leadership Management & Leadership Marketing Marketing & Sales Business Management

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All stars
Most relevant  
I found the book very encouraging especially because for last few years I have been wanting to publish my knowledge but did not under the ecosystem of options available. This author really demystified all those options in plain english.
Highly recommended to people hesitant to publish their work or lost on where and how to start.

Very encouraging and practical insights

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This book is now out of date and needs a fundamental rewrite. The online Influencer world has moved on a lot since it was written and so much has changed that this doesn't even address most of the basics.
The narrator sounds like a BBC presenter from the 1950s - not the profile you would expect from a book with this title. I'm being generous giving it 2 stars.

Way out of Date

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