Your brain deletes and distorts information constantly—which means most of what you think you've forgotten was never properly encoded in the first place.

I've spent decades studying how memory actually works, and here's what I've discovered: the difference between people who seem to have "photographic" memories and those who struggle isn't genetics or luck. It's technique.

Most memory advice focuses on tricks and shortcuts, but I'm going to show you something more fundamental. Your memory operates on three core principles that, once you understand them, will transform how you absorb and retain information. The first principle challenges everything you think you know about why you forget things. The second reveals why exaggeration and emotion aren't just helpful—they're essential for long-term retention. The third explains why trying harder to remember often makes your recall worse.

I'll walk you through the exact three-minute daily routine I use to keep my memory sharp, plus the neuroassociative technique that memory champions rely on to store vast amounts of information. You'll also discover why asking the right questions while reading can triple your retention rate, and how the explanation effect can make any new information stick permanently.

Your memory isn't fixed. It's trainable. And by the end of this episode, you'll know exactly how to train it.

/ / / Are you ready to take the next step on your brain optimization journey? / / /

Choose your own adventure. Below are the best places to start:

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Take your first step by choosing one of the options above, and you will find everything you need to ignite your brilliant brain and unlock your exceptional life, allowing you to achieve and surpass all of your personal and professional goals.

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