All Marketers Are Liars cover art

All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

All Marketers Are Liars

By: Seth Godin
Narrated by: Seth Godin
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

 Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

©2005 Seth Godin (P)2005 Audible, Inc. Marketing Marketing & Sales Business Transportation

Listeners also enjoyed...

 Tribes cover art
Linchpin cover art
Key Person of Influence cover art
The Dip cover art
The Big Moo cover art
How to Persuade and Get Paid cover art
Meatball Sundae cover art
Tools of Titans cover art
How Brands Grow cover art
Indistractable cover art
Misbehaving cover art
$100M Leads cover art
The Lean Startup cover art
Business Made Simple cover art
Gravitas cover art
The Undefeated Mind cover art
All stars
Most relevant  
From the title of this book you that Seth Godin is telling you to lie as a marketer but he's not, he's merely telling you to use personal interest stories in your marketing. That testimonials and good stories about the product really do make a difference to your bottom. If you look at story telling throughout time, people always exaggerate and add little bits on but it is these exaggerations and add ons that make a story memorable. Being memorable is what you have to do

The only thing I would take away from this book is that the key ideas are heavily repeated. It is however extremely well written. If you haven't read any new ideas on marketing I would suggest all of Seth Godin's books as a basis and use his recommended reading for further study.

Good for new ideas in Marketing!

Something went wrong. Please try again in a few minutes.
This was worthwhile read, especially if you have a product or service on the market.

Decent read

Something went wrong. Please try again in a few minutes.
Seth takes one idea and and describes it in too many words, so it takes the whole book. A small one. There are some great examples though.

Useful, but

Something went wrong. Please try again in a few minutes.
Working as a marketeer myself, I find many points raised in this book inspiring and applicable in my daily work. The author touched on many aspects of marketing in an engaging and memorable way. I would say my 'gut instinct' about marketing has been positively strengthened after listening to this book.

A single-minded idea, a great principle

Something went wrong. Please try again in a few minutes.
A totally different paradigm - keep an open mind, and you're unlikely to be disappointed❗

Overview

Something went wrong. Please try again in a few minutes.
a must read for anyone interested in marketing. marketing can have a massive impact on a business and this sets the stage for people within the industry and those who want their business to expand.

eye opener

Something went wrong. Please try again in a few minutes.
Some interesting thoughts, but nothing new. A lot is recounting success stories (a lot of Apple) and somehow trying to link it to his reason "they only managed this because they had a good story".
oh and by the way, for someone saying "it is all about the story" there is remarkably little story in this book itself ;)

1h content meets 3 h repeat and vaguen examples

Something went wrong. Please try again in a few minutes.
It's a bit short and white I understand the reason for the controversial title, I'm not sure I like it. That said, this book gives a great explanation of the way the consumer thinks and buys and the importance of creating a story and delivering great service.

The book is well narrated and great value for money. I recommend this book.

Great for anyone serious about marketing

Something went wrong. Please try again in a few minutes.
Suffers from the log windedness of its genre, but still interestong and worth the listen.

Inconcise but good

Something went wrong. Please try again in a few minutes.
Seth's performance is accomplished and personable.
The examples are relevant and point to the main theme of the book.
The only reason this isn't a 5-star is that I got a bit of example overload, the point was well made and I didn't think a few towards the end - or perhaps the middle, were needed.

Very good

Something went wrong. Please try again in a few minutes.
See more reviews