Listen free for 30 days

Listen with offer

Preview

  • AI for Marketing and Product Innovation

  • Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
  • By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
  • Narrated by: Graham Rowat
  • Length: 6 hrs and 53 mins
  • 4.2 out of 5 stars (5 ratings)

£0.00 for first 30 days

Try for £0.00
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

AI for Marketing and Product Innovation

By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
Narrated by: Graham Rowat
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Get on board the next massive marketing revolution.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.

The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":

  • How do we use AI and ML in ways that speak to the human spirit?
  • How to we translate cold technological innovation into creative tools that forge deep human connections?

Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.
©2018 John Wiley & Sons, Inc. (P)2019 Gildan Media
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 Artificial Intelligence for Marketing cover art
Big Data, Big Analytics cover art
The Mathematical Corporation cover art
Machine Learning for Beginners cover art
Big Data at Work cover art
Data Science for Executives: Leveraging Machine Intelligence to Drive Business ROI cover art
Algorithms: The Complete Guide to the Computer Science & Artificial Intelligence Used to Solve Human Decisions, Advance Technology, Optimize Habits, Learn Faster & Your Improve Life (Two-Book Bundle) cover art
Machine Learning cover art
Data Mining: The Data Mining Guide for Beginners cover art
Markov Models: Supervised and Unsupervised Machine Learning cover art
Data Science for Business cover art
Python Machine Learning cover art
Algorithms cover art
Data Analytics for Beginners: Your Ultimate Guide to Learn and Master Data Analysis cover art
Artificial Intelligence for Smart People cover art
Practical Artificial Intelligence: An Enterprise Playbook cover art

What listeners say about AI for Marketing and Product Innovation

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Chris

Very well explained

suggest and recommend this book to anyone in marketing or works with data in general. A true shift in the industry

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!