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タイパの経済学
- Narrated by: 檜山 尚人
- Length: 5 hrs and 55 mins
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Summary
Z世代を中心に、コスパならぬ「タイパ」(時間対効果)の追求が当たり前となった。時短とは異なり、「限られた時間でより多く」「手間をかけずに観た(経験した)状態になりたい」という欲求が特徴で、モノやコンテンツをコミュニケーションの“きっかけ”“手段”ととらえているという。背景にはサブスクの普及、動画のショート化などの環境変化と、「時間を無駄にしたくない」「いますぐ詳しく(=オタクに)なりたい」といった意識の変化がある。もはや純粋に消費を楽しむことはできないのか? 一見不合理なタイパ追求の現実を、気鋭の研究者がタイパよく論じる。
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©RYO HIROSE, GENTOSHA 2023 (P)2023 Audible, Inc.
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