Episodes

  • Marketing Mastery: The USAA Success Story

    Marketing Mastery: The USAA Success Story
    Sep 25 2024
    As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit […]
    Show More Show Less
    21 mins
  • The Changing Media Landscape: Balancing Resonance and Revenue

    The Changing Media Landscape: Balancing Resonance and Revenue
    Sep 11 2024
    Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for […]
    Show More Show Less
    23 mins
  • Under the Influence: New Realities in Influencer Marketing

    Under the Influence: New Realities in Influencer Marketing
    Jun 12 2024
    Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing […]
    Show More Show Less
    26 mins
  • Every Man Jack: A Clean Brand With a Purposeful Path

    Every Man Jack: A Clean Brand With a Purposeful Path
    May 22 2024
    Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B-Corp advocate for people, communities, and the planet. Hosts Jason Parks […]
    Show More Show Less
    16 mins
  • Behind Claire’s Glittery Revival with CMO Kristin Patrick

    Behind Claire’s Glittery Revival with CMO Kristin Patrick
    May 7 2024
    Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z […]
    Show More Show Less
    20 mins
  • Winnebago: Marketing Their Legacy to New Consumers

    Winnebago: Marketing Their Legacy to New Consumers
    Apr 16 2024
    Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing and Business Development at Winnebago, discusses the brand’s award-winning Go Where You Feel campaign, and shares how data, intuition — and Whole Brand Thinking™ — has helped the […]
    Show More Show Less
    33 mins
  • Greenhouse to Powerhouse: NatureSweet’s B-Corp Story

    Greenhouse to Powerhouse: NatureSweet’s B-Corp Story
    Apr 3 2024
    Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan: NatureSweet. They revolutionized the produce game with eye-catchingly packaged snacking tomatoes, and blazed trails for their workforce with transformative wages and mental health programs. Now, they’re taking on their biggest challenge yet: the Tomato Tax. […]
    Show More Show Less
    15 mins
  • B-Corp Month: Gearing Up for Good With Cotopaxi

    B-Corp Month: Gearing Up for Good With Cotopaxi
    Mar 26 2024
    Hosts Jason Parks and Lindsey DeWitte kick off B-Corp month in conversation with Annie Agle, VP of impact and sustainability at Cotopaxi, one of our favorite B-Corp brands. Annie discusses the rigor of maintaining B-Corp status, and how Cotopaxi’s empowerment of employees has far-reaching effects. Does their “Gear for Good” tagline hold up against their […]
    Show More Show Less
    25 mins