This Modern Brand

By: Advertising Week
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  • Summary

  • Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.
    Copyright © Advertising Week
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Management Marketing Economics
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Episodes
  • Marketing Mastery: The USAA Success Story

    Marketing Mastery: The USAA Success Story
    Sep 25 2024
    As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit […]
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    21 mins
  • The Changing Media Landscape: Balancing Resonance and Revenue

    The Changing Media Landscape: Balancing Resonance and Revenue
    Sep 11 2024
    Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for […]
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    23 mins
  • Under the Influence: New Realities in Influencer Marketing

    Under the Influence: New Realities in Influencer Marketing
    Jun 12 2024
    Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing […]
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    26 mins

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