The Sonic Truth

By: Advertising Week
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  • Summary

  • Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — we thought it made a lot of sense to bring these great minds to the mic. With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people. From voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward. The Sonic Truth is a production of Veritonic and AW360.
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Marketing Economics
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Episodes
  • Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro

    Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
    Aug 14 2024

    On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […]

    The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.
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    23 mins
  • Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn

    Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn
    Apr 7 2024

    On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […]

    The post Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn appeared first on The Sonic Truth.
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    27 mins
  • Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content

    Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
    Feb 7 2024

    On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript

    The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.
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    28 mins

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