• Scott Tieman, Global Head of AdTech & MarTech at Star

  • Aug 15 2024
  • Length: 19 mins
  • Podcast

Scott Tieman, Global Head of AdTech & MarTech at Star

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  • Summary

  • In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry. How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/ Star: star.globalScott on LinkedIn: https://www.linkedin.com/in/tieman/ About Star: Star is a global technology consulting firm that seamlessly …

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