• New Coke's Product Launch Goes From Fizzy to Flat

  • Jun 16 2024
  • Length: 4 mins
  • Podcast

New Coke's Product Launch Goes From Fizzy to Flat

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  • Summary

  • In the bubbly affluence of post–World War II America, Coke is the cola preferred by 60 percent of the market. Yet by 1983, pesky rival Pepsi has begun to outsell Coke among coveted youth demographics. Despite a generations-long reign as the world’s top-selling soft drink, “The Real Thing” -- a bastion of coolheaded product stability-- makes an uncharacteristically dunderheaded decision.

    Hundreds of thousands of distraught calls and angry letters later, a psychiatrist is called in to help quench the public outcry. What happened when Coke's fizzy idea went flat? Listen, laugh and learn all about it.

    The next episode of "100 of the Worst Ideas in History, the Podcast" is in production and on its way to you. Watch for it wherever you get your podcasts. And remember to subscribe, like and comment.

    For 99 other examples of historical, hysterical thinking from the past, get your copy of "100 of the Worst Ideas in History," available at Amazon.com and better retailers everywhere. Audiobook now available at Audible.com.
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