• Mastering C-Suite Selling in Healthcare | E. 3

  • Sep 20 2024
  • Length: 43 mins
  • Podcast

Mastering C-Suite Selling in Healthcare | E. 3

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  • Summary

  • Selling to the C-suite is a defining challenge in healthcare sales, demanding the highest level of strategic expertise. In this key episode of "Selling to Healthcare," Lisa Miller discusses effective approaches for connecting with these key decision-makers. She emphasizes the critical role of mindset, comprehensive industry knowledge, and data-driven insights in successful interactions. Lisa explores key strategies, including understanding the complex interconnectedness of hospital environments, anticipating challenging inquiries, and aligning with clinical perspectives. She highlights the importance of meticulous preparation, authentic communication, and recognizing executives' accountability to boards and communities. Lisa introduces the concept of transformational deals that generate long-term value, offering a strategic framework for impactful sales engagements. This episode provides essential guidance for sales professionals aiming to effectively influence healthcare leadership.
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