• How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

  • Sep 23 2024
  • Length: 26 mins
  • Podcast

How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

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  • Summary

  • The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities …

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