Augmented Advertising

By: Advertising Week
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  • Summary

  • The future of marketing technology – a podcast from Advertising Week.
    Copyright © 2024
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Marketing Economics
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Episodes
  • Enter the Chief AI Officer

    Enter the Chief AI Officer
    Aug 28 2024
    This week on Augmented Advertising we speak with Jon Morra, Chief AI Officer at Zefr. Jon discusses the symbolic and practical implications of his still rather unique title, and Generative AI’s role in this year’s election – both good and bad.
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    20 mins
  • Gathering First-Party Data in Engaging & Entertaining Ways

    Gathering First-Party Data in Engaging & Entertaining Ways
    Aug 20 2024
    This week on Augmented Advertising we speak with Lon Otremba, CEO of Benjamin Capital Partners. Lon discusses how Benjamin’s product road map aims to deliver consented first-party data in ways that are both fun and engaging. We hope you enjoy the show.
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    24 mins

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