Episodes

  • Keith Kazerman, President, Locality Streaming and Ann Hailer, President of Broadcast, Locality

    Keith Kazerman, President, Locality Streaming and Ann Hailer, President of Broadcast, Locality
    Sep 23 2024
    Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President …

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    16 mins
  • How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

    How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them
    Sep 23 2024
    The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities …

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    26 mins
  • AI and Automation in Advertising: Separating Fact From Fiction

    AI and Automation in Advertising: Separating Fact From Fiction
    Sep 16 2024
    AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their …

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    30 mins
  • Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost

    Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost
    Sep 9 2024
    In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them. In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like …

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    1 min
  • Scott Tieman, Global Head of AdTech & MarTech at Star

    Scott Tieman, Global Head of AdTech & MarTech at Star
    Aug 15 2024
    In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry. How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/ Star: star.globalScott on LinkedIn: https://www.linkedin.com/in/tieman/ About Star: Star is a global technology consulting firm that seamlessly …

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    19 mins
  • Ellie Beasley-Gould, Growth Director, Xynteo

    Ellie Beasley-Gould, Growth Director, Xynteo
    Aug 8 2024
    Back from the Summer break, we’re pleased to welcome Xynteo’s Growth Director, Ellie Beasley-Gould to the show to discuss ESG messaging, putting sustainability at the heart of business, and taking a systemic approach to find new growth opportunities.
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    22 mins
  • Robin Lickliter, Chief Experience Officer, Sparks

    Robin Lickliter, Chief Experience Officer, Sparks
    Jun 6 2024
    On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles. Sparks: wearesparks.com Robin on LinkedIn: https://www.linkedin.com/in/robinlickliter/ Sparks …

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    18 mins
  • Allan Nicholson, Head of Advertsing Solutions, Harmonic Inc

    Allan Nicholson, Head of Advertsing Solutions, Harmonic Inc
    May 23 2024
    On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.
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    20 mins