AW360

By: Advertising Week
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  • Summary

  • Advertising Week presents AW360, featuring thought-leadership interviews and conversations with the best and brightest in the industry.
    Copyright © 2024 Advertising Week
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Marketing Economics Politics & Government
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Episodes
  • Keith Kazerman, President, Locality Streaming and Ann Hailer, President of Broadcast, Locality

    Keith Kazerman, President, Locality Streaming and Ann Hailer, President of Broadcast, Locality
    Sep 23 2024
    Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President …

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    16 mins
  • How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

    How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them
    Sep 23 2024
    The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities …

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    26 mins
  • AI and Automation in Advertising: Separating Fact From Fiction

    AI and Automation in Advertising: Separating Fact From Fiction
    Sep 16 2024
    AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their …

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    30 mins

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